At the heart of theatre

Anthony Field Associates is a world-renowned Theatre Production, Consulting and Investment firm located in the heart of London's West End Theatre District. The founder, Anthony Field has deep roots within the UK and global performing arts communities, both artistically and in arts funding and financial stewardship. The firm is continually involved in production and investment of theatrical offerings throughout the UK and abroad.

With a thorough workshopping of ideas, the decision was made to leverage the existing name and reputation of the firm rather than alter or abbreviate the existing word rhythm. The subsequent typeographic treatment establishes a fresh and modern presentation while maintaining it's established business recognition. The modified type is highly readable and legible and offers great reproduction clarity over a variety of media. The addition of the strapline adds further clarification and supports the firms reputation and business location.