Think. Play. Do.

Not a slogan. A sequence.

The work that follows is always particular to the brief that started it.

“Enriching Space and Time with ‘calm attention’—Being always special but never flashy.”

How I Work

Think. Play. Do.

Designing is never just about a finished product — it's a continuing narrative that extends from the conceptual thinking that informs the vision, through playful exploration and experimentation, culminating with the people it touches and the places it transforms.


  • Design

    It is the language through which we address and solve problems, share new ideas, and help people do great things. The placing and patterning of any act towards a preferred result constitutes a design process. It’s what we human beings do.

  • Thinking

    The focus is to create authentic design that tells a simple story. Each project should touch on emotion, either through wit, humour or craft.

  • Integration

    Relationships, media and space should be harmonious, make sense, and in totality help focus the desired outcome or intent, whatever it may be.

  • Doing

    The final results from graphics and illustration to programming and printing, words, code, fixtures and furnishings—all professionally produced with the utmost of care and attention to detail.

“Giles always brings a wealth of wonderful, innovative ideas to our projects. He’s not singularly focused on graphic design. He is extremely adept in bringing other disciplines to the mix. And probably more than anybody I have ever worked with, he understands our hotel, it’s business and has a true, organic feel for it.”

— Lise Magee, Director Marketing & Communications,
The Listel Hotels

When you share a story that touches someone, you give them the gift of human attention.”

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© Copyright Giles Runeckles Design until the end of time