The BC Spot Prawn Festival celebrates the annual harvest of this local seafood delicacy. Unfortunately the festival nor the harvest enjoyed much consumer knowledge or awareness due in part to a very fractured and virtually non-existant marketplace story.
I designed a complete Festival identity refresh which has included a new Festival logo sporting the refreshed festival mascot, "Mr. Spotty", anchored with bold type treatment and a vibrant colour swatch.
Post refresh, the festival has become one of the most anticipated Foodie events in the city and has "Sold Out" consistently since. Very Yummy indeed!
I'll be in touch as soon as I'm able.
(Close this thing)