About Medilloyd

Medilloyd represents the medical practice of Dr. Geoffrey Lloyd, with presence in both London, Uk and the Middle East.

I was commissioned to design and develop the practice identity, stationery, marketing collateral, patient information collateral and website.

Having presence in both the UK and Middle East, and given the cultural sensitivities and differences that exist, it was imperative that the identity reflect this while maintaining a consistent, recognised mark. This has been achieved by emphasizing the 'Cross' in Western-based collateral and 'Crescent' within the Middle East.

The website is standards compliant and is easily maintained and updated through the client CMS.