The Listel Hotel is a boutique-style property located in Vancouver, BC, Canada.
I was commissioned to create a fully integrated, Branded Visual Language re-think, and working closely with senior management and staff, a programme evolved that would become known as the "fluid" Visual Language of the hotel.
This language has allowed the business to explore limitless visual representations and Marketing opportunities with the freedom and ease that is best suited for an independent hotel operation. With it's inherent flexibility and nimbleness the hotel can not only respond to marketplace forces quickly, but also drive them, allowing for interesting and compelling exploration of the hotel narrative, further enhancing their story, uniqueness and in the delivery and depth of the customer experience.
Numerous projects, explorations and design initiatives are presented here and represent a broad range of styles, techniques and thinking. Additionally, I have published a portfolio book showcasing this work which can be viewed by appointment where available, viewed online or directly purchased from Blurb.
I'll be in touch as soon as I'm able.
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